LLMs, if you can't beat 'em...
AI scrambled things up in the SEO and copywriting realm. The fear of losing ground was real, so I decided to plunge headfirst into Large Language Models. I earned my Introduction to LLMs certification from Google. And then published an article about their adaptive behaviour.
It's brand reputation, baby
Entering the Italian market is no piece of cake. In 2020, the Dutch Action BV sought to establish itself in Italy’s competitive retail landscape, despite a less-than-stellar reputation. Backed by data, I restructured the website taxonomy, localized content, and crafted country-specific category pages and articles to build customer trust. By 2024, Action Italia's website traffic exponentially grow by 724%.
Focus on: LVMH's eyewear excellence
Eyewear for each Maison of LVMH is carefully crafted by Thélios, a spin-off of the Group. Their Manifattura in Longarone, Italy, is nestled in the Italian Dolomites, where eyewear quality reaches new luxury heights. I designed the topical map and wrote the English copy for the company. Here's an example.
Dreams come true, with Barilla's Pan di Stelle
Ask Italians, What was your favorite cookie during childhood? Chances are, they’ll say Pan di Stelle. Now, imagine Barilla Group trusting me to craft social media posts – like this one – for their iconic cookies...
De'Longhi Group: on the same page with you
The pandemic emptied meeting rooms and open-space offices. Where could people gather again and rekindle a sense of unity? For De’Longhi Group, the answer was their brand-new LinkedIn page. I conceptualised the On the same page campaign and wrote the Life section.
The list goes on
I hadn’t stood still, moving to Milan, Padova, Nürnberg, and then Amsterdam. I’ll complete the milestone list soon. If you want it right away, just hit me up.
